Handmade shop welcome email template
A welcome email for a handmade shop should sound like the person who makes the goods. This one leads with the founder's face and voice, shows three things to start with, and says how often you will write, so new subscribers know what they signed up for.
- Example subject line
- Welcome to the studio
- Preview text
- A quick hello, and what to expect from us.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Terracotta hero: tall founder portrait on the left
- Welcome headline, short intro and a shop button beside the portrait
- 3 product cards, each with a starting price
- Personal note on what to expect, signed by the founder
- Closing band with a second shop button
When to use it
Make it the first email a new subscriber gets, whether they joined at a checkout box, a market sign-up sheet or your site. Potters, stationers and candle makers get the most from it, since the maker is the draw.
Make it yours
- Use a real photo of yourself working, framed tall so the whole bench fits.
- Say how often you will write, and keep to it.
- Show the three product types you most want new customers to try, with true starting prices.
