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Product launch email template on a dark background

Gadgets look best at night. On a near-black page a lit product photo seems to float, so the product does the talking and the copy stays short: one feature, three numbers, a price and a way to reserve.

Example subject line
Sound, lit from within
Preview text
The Aurora One, announced today, shipping in three weeks.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Top strip announcing the launch and the ship timing
  2. Centered eyebrow and a large two-line product headline
  3. Wide hero photo on the dark ground
  4. Short intro paragraph with a see-it button
  5. Two columns: a portrait detail photo beside a feature note
  6. Row of 3 key numbers between thin rules
  7. Closing band with the price, a cancel line and a Reserve button

When to use it

Use it for a new device, a limited drop or a pre-order, a few days before shipping starts. It works best when your product photos have a black or very dark background, since the page blends into them.

Make it yours

  • Use product photos shot on black, or place yours on a dark backdrop.
  • Replace the three numbers with specs that matter to your buyers.
  • State the real price and your cancellation terms in the closing band.

Use this template