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Product update email template with gradient hero

Product updates read best when they feel lighter than the change itself. A soft gradient fades into the page so the headline has room, three short items say what changed, and the button sends people straight back into the product.

Example subject line
Our app, reimagined
Preview text
Same app, a calmer everything else.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Gradient hero image that fades into the page color
  2. Centered headline, one-line summary and a button to open the app
  3. 3 short items under What changed, each with an icon
  4. Dark closing band with a second button

When to use it

After a redesign or a set of improvements ships, this brings existing users back for another look. Software with a login is the best fit, since the button can land people inside the product.

Make it yours

  • Swap the hero for any soft gradient or blurred image in your own palette.
  • Rewrite the three items to name the actual changes in one line each.

Use this template