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Brewery release night invitation email template

A limited release sells out on urgency, so this invitation gives people a reason to be there on time. Tasting notes come with three hard numbers (strength, bottle count and the limit per person), and a timeline says when the barrel is tapped and bottles go out.

Example subject line
The barrel-aged stout drops Saturday
Preview text
200 bottles, two per person, gone by the time the tap runs dry.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Two-line headline, a short pitch and a button: Get on the list
  2. Photo of a beer flight, then a strip with bottles, limit and start time
  3. Feature block for the beer with tasting notes
  4. 3 figures: strength, bottles and the limit per person
  5. Timeline of the night with 3 times
  6. Free list note and a button: Reserve my spot

When to use it

About a week before a limited release, a barrel tapping or a collaboration launch, and again the morning of. Breweries, distilleries, wineries and coffee roasters with a small batch and a fixed pour time all run releases like this.

Make it yours

  • Swap in your beer's name, tasting notes, strength and bottle count.
  • Edit the three timeline slots to your real schedule.
  • Set the limit per person to what you can honor at the door.

Use this template