Founder welcome letter email template
A first email can sound like a company or like a person. This one is a short letter from the maker, so the first message a new customer opens comes from someone who made their order, with care tips for the knife and a thank-you code.
- Example subject line
- A note from Jonas, before your first order arrives
- Preview text
- Why we make knives the slow way, and what to do the day yours turns up.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Wordmark and headline: Before your knife arrives
- Rounded photo of two knives
- Founder block with a round portrait, name and role
- Personal letter inviting replies, with a signature
- What's coming next: 3 care tips with a one-line intro
- Dark band with a discount code and a button: See the knives
When to use it
In a new customer's first days, signed by a real person rather than a no-reply address. Makers, small shops and studios whose customers want to know who is behind the work get the most from it.
Make it yours
- Write the letter in your own voice and sign it with whoever answers replies.
- Replace the three tips with what a new customer should do first.
- Set the code to a discount you can honor, and say if it expires.
