Gym win-back email template with a free class pass
Someone who stopped coming is usually a little embarrassed, not unhappy. This email takes the pressure off: it says their spot was kept, hands over one free class with a single button to pick it, and offers a pause for anyone who would rather step back.
- Example subject line
- We kept your spot
- Preview text
- No guilt, no lecture. One free class, any day this month, and we'll take it from there.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Headline: We kept your spot, with a short no-pressure note
- Yellow ticket: a big 1, free class pass, any day this month
- Full-width Pick a class button
- 3 easy classes in square photos, each with a time and Reserve link
- Short note on the gym's upgrades
- Member quote on a blue band
- Pause option with a Manage membership button
When to use it
Members who haven't checked in for a month or two, while they still remember the place. Studios and climbing gyms can use it as is, and so can any business whose members stay away mostly because coming back feels awkward.
Make it yours
- Swap the three classes for the ones your quietest members used to book.
- Use a quote from a member who really did come back.
- Change the pass terms to match what your front desk will honor.
