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Returning guest offer email template for hotels

Past guests already like the place, so this email lets the setting do the work. A wide landscape photo comes first, then a rate only returning guests get, two rooms showing the old and new price, and a short list of what hasn't changed.

Example subject line
The marsh at this time of year, and a rate just for returning guests
Preview text
Quiet season, long light, and 20% off for anyone who's stayed before.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Wide landscape photo, edge to edge
  2. Headline, a note on the season and a See the returning-guest rate button
  3. 2 rooms in photos, with was and now prices and a Book link each
  4. What hasn't changed: breakfast, dinner, walks and dogs
  5. Dark band: midweek is quietest, with a Check dates button

When to use it

In a slow season, sent to people who have stayed before, with a discount to fill the quiet weeks. A bed and breakfast, cabin rental or inn can reuse it whenever the place itself is the main draw.

Make it yours

  • Choose a landscape photo of your own view and keep it wide.
  • Put in your real room names, regular prices and the discounted rates.
  • Edit the details list to the things guests mention most.

Use this template