Cancellation discount offer email template
Someone who says they want to leave is still deciding. A cheaper plan, a pause or a reply gives them a way to stay without a fight, and keeping the exit in plain view is what makes the offer feel fair.
- Example subject line
- Before you cancel, three other options
- Preview text
- Downgrade, pause for up to 60 days, or tell us what's not working. Canceling is still one click away.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Serif headline and a note acknowledging the cancellation
- Lilac card: a cheaper plan, with its price and a link
- Mint card: pause the account for 60 days
- Peach card: reply and say what is wrong
- Short closing note with an outline button: Finish canceling
When to use it
When a customer tells you they are leaving. Software, memberships and box subscriptions that offer a lower tier or a pause are the natural fit, and the fair tone keeps leaving easy.
Make it yours
- Offer only what you can really deliver: a cheaper plan, a pause or a call.
- Put your real prices and pause length on the cards, and say who answers the reply.
- State how long customers can still export their data.
