Lapsed donor email template: what your gift did
A lapsed donor should hear what the last gift did before being asked for another. This letter opens with the result, 112 nights of shelter, and one family's story, and only then lists what a new gift would cover this winter.
- Example subject line
- What your gifts did, two years on
- Preview text
- 112 nights of shelter, one family's front door, and what's needed this winter.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Blue header with the name and tagline
- Full-width photo of an empty, sunlit apartment
- Headline and a personal note on where the money went
- Sand band: one family's story, with a link
- 3 gift amounts, each with what it covers
- Blue closing band: why winter is hard, Give again button, monthly gift link
When to use it
For people who gave once or twice and then went quiet, ideally sent before your busiest giving season. It suits a food bank, shelter or school fund that can point to a concrete result and wants the thank-you to come first.
Make it yours
- Use the real figure your donor's past gifts made possible.
- Replace the story and photo with one family or outcome you can share.
- Set the three amounts to the costs your program really has.
