User research call invitation email template
Customers say yes to a research call when the ask is short, human and rewarded. Sent as a plain letter from a named researcher, with the length, format and thank-you gift spelled out, it feels low risk to accept.
- Example subject line
- Got 20 minutes to talk about how you use our product?
- Preview text
- Five calls this month, each one gets a thank-you gift.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Small round photo of the sender, with name and role
- Large headline asking for 20 minutes
- Personal letter in 3 paragraphs, with a button to pick a time
- Ruled list of details: length, format, thank-you gift
- Gift card terms in small print
When to use it
Pick a small group of active customers when you are about to rebuild or add a feature and want to hear how they use it today. Product teams, designers and founders recruiting interviewees can borrow it. Replies come more easily from a named person who reads them.
Make it yours
- Send it from the person who will really run the calls, with their own photo.
- Name the feature or area you are researching, so people know why you picked them.
- Put the real incentive and its terms in the details and the small print, including how many calls you are offering.
