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Annual eye exam reminder email template

A yearly reminder is easier to act on when it has a little character. The headline is set as an eye chart, each line smaller than the last, and the rest keeps the ask simple: twenty minutes, one button, and new frames to look at while they're in.

Example subject line
It's been a year since your last eye exam
Preview text
Twenty minutes, most insurance plans cover it, and the new frames are on the wall.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Eye chart headline with a small caption beneath it
  2. Short note about the exam and a Book an eye exam button
  3. 3 round frame photos with prices and links
  4. Insurance note in a bordered box
  5. Olive band with a line and a second button

When to use it

Use it as a yearly recall for patients who are due an exam. Optometrists and opticians can send it as is. The row of frames gives people a second reason to come in, so swap it for whatever you have just stocked.

Make it yours

  • Edit the chart lines, keeping each line smaller than the one above.
  • Swap the three frames and prices for what you stocked this month.
  • Adjust the insurance note to say what your plans really cover.

Use this template