Product care guide after purchase email template
Care advice lands best while the buyer is still waiting for the order. Written as a personal note from the maker, this one gives three habits in order and says plainly what normal aging looks like, so a scuff doesn't turn into a support email.
- Example subject line
- Taking care of your new bag
- Preview text
- Three things that make the leather age well, from the person who made it.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Care guide heading with a short line and a photo of a woman holding the tote
- Maker's byline with a photo, a name and a role
- Greeting by first name and a short note that the order is on its way
- Dark panel with 3 care habits in order, each with a reason
- Photo beside a short note on how the leather darkens with use
- Closing line with a button: Read the full care guide, and a sign-off
- P.S. band: a repair promise
When to use it
Recent buyers get this right after an order ships, for a product that needs a little care: leather, wood, plants, cast iron, skincare or anything that ages. Answering the usual care questions up front saves support emails, and a repair promise gives buyers a reason to trust you.
Make it yours
- Rewrite the three habits as the questions you hear most after delivery.
- Sign it with the real maker's name and role, ideally with a photo.
- Edit the P.S. to match your real repair or warranty policy.
