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Restaurant we miss you email template for regulars

A regular who has not been in for a while needs a reason to come back, and something new on the menu is a better one than a discount. The free first round then turns "maybe" into a booking.

Example subject line
Three new things on the board since your last visit
Preview text
A braise, a pie, a cocktail, and a table for two on us this month.
Use this template Opens in the drag-and-drop editor, ready to edit.

What's in this template

  1. Headline: three new things on the board
  2. Dark menu board with 3 dishes, a note and a price each
  3. Short invitation with the button: Book a table
  4. Offer code for a complimentary first round, with terms
  5. 2 square dish photos side by side
  6. Dark band with a quiet-night offer and a second button

When to use it

Use it when the menu has turned over and some regulars have not been in since the last version. Cafes, bars and bakeries can use it the same way, as long as there is something new to show and a reason to book.

Make it yours

  • List the dishes and prices that are actually new on your menu.
  • Set your own code and its terms, such as the days it cannot be used.
  • Change the line about when you last saw them, and swap the closing offer for whichever night you most want to fill.

Use this template