Size guide email template for apparel shops
Shoppers hesitate when they cannot tell what size to order, and hesitation turns into returns. Cutting sizing down to two numbers measured from a favorite pair makes ordering feel safe, and the offer to size them personally catches anyone still unsure.
- Example subject line
- Find your fit before you order
- Preview text
- A two-minute guide to measuring your size.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Indigo headline band: eyebrow, bold line, intro and a Find my size button
- Wide denim texture photo
- 2 numbered steps for taking the measurements
- Split block: measuring photo beside a fit note and link
- Customer quote with 5 stars
- Closing call to action with an Ask us to size you button
When to use it
New subscribers and past customers are the audience, especially when fit is the main reason shoppers send things back. It is written for jeans, but anything sized by body measurements, like trousers or skirts, can swap in its own two numbers.
Make it yours
- Tell shoppers which two measurements matter for your products.
- Write a fit note from your own experience, such as sizing up.
- Quote a real review, and link to your full size chart.
