Win-back discount email template
Lapsed customers need a reason to come back, and a discount alone is rarely it. This one pairs a big 25% with a short list of what changed since their last order, so there is something new to look at as well as a lower price.
- Example subject line
- Come back for 25% off, and see what changed
- Preview text
- New fabric, faster shipping, and a discount that isn't going anywhere.
Use this template
Opens in the drag-and-drop editor, ready to edit.
Listed in
What's in this template
- Teal headline with a large discount figure
- Square product photo
- Greeting by first name, a short intro and a button: Shop with 25% off
- What's changed: 3 items tagged New or Fixed, each with a note
- Row of 3 figures with labels
- Discount code block with a second shop button
When to use it
For customers who have not bought in several months, on its own or as one of a few win-back emails. It works best when you have really improved something, like the product, the sizing or the shipping.
Make it yours
- List the improvements you have made since your customers left, one line each.
- Use your own discount and code in the headline, buttons and code block.
- Update the three figures: delivery time, size range and discount.
