Campaign statuses explained

CampaignsUpdated

What each campaign status means, and what happens when a scheduled campaign can't go out.

Every campaign shows a status badge, on its own page and in the Campaigns list. It updates by itself, so you don’t need to refresh. The list’s tabs cover Drafts, Scheduled and Sent; everything else is under All.

The statuses

  • Draft: you’re still building it. Only a draft can be edited, and opening one takes you back into the builder.
  • Scheduled: waiting for its send time. To change anything, click Unschedule to edit on its page. See Schedule a campaign.
  • Preparing: you clicked Send now, or its scheduled time arrived, and EmailFig is getting it ready. This usually passes quickly.
  • In review: held for a check before it sends. Nothing has gone out. See My campaign is “in review”.
  • Sending: going out now. Deliveries, opens and clicks fill in as it goes.
  • Paused: stopped partway, by you, or by EmailFig when your account couldn’t keep sending. See Pause, resume or cancel a campaign.
  • Sent: finished. The page is now your report.
  • Canceled: stopped for good, by you or because the account was suspended. The page says how many people it reached first.
  • Failed: it couldn’t be sent, or every email in it failed. The page explains why under “This campaign couldn’t be sent”, and Revise lets you fix it and try again. See Fix and resend a failed campaign.

Sent and Canceled are final. To send the same email again, duplicate the campaign.

When a scheduled campaign can’t go out

EmailFig checks a scheduled campaign again when its time comes. If something now stops it (a billing problem, your monthly email allowance, another campaign in review, or a sending domain that’s no longer verified), it goes back to Draft, nothing is sent, and we email you the reason. The same happens if you run out of monthly emails while a campaign is preparing.

Open the campaign and its Review step shows “This didn’t send” with the reason. Fix what’s under What’s left, then send or schedule it again.

Where to go next

See the composer in EmailFig →