Campaign statuses explained

CampaignsUpdated

What each status on a campaign's badge means, and where a campaign can go from each one.

Every campaign carries a status badge, on its own page and in the Campaigns list. Here’s what each means and where it can go next.

The statuses

  • Draft: you’re still building it in the wizard, and nothing has gone out. A draft is the only status you can edit; every other one is read-only.
  • Scheduled: it has a future send time and goes out on its own once that time arrives.
  • In review: held for a quick content check before it can send. While one campaign is in review, your other sends wait too. See My campaign is “in review”.
  • Sending: going out to your audience right now.
  • Paused: you stopped it partway through; pick it up again from where it left off.
  • Sent: the send finished. The end of the line.
  • Canceled: you stopped it on purpose, before or during sending. Also final.
  • Failed: something stopped it before it could send (bad content, a blocked link, an empty audience, or an abuse rejection). You can recover it: see Fix and resend a failed campaign.

What can happen next from each status

  • Draft → Scheduled (you schedule it), In review (held for a check at send time), Sending (you send now), Failed (something stops it as it’s prepared).
  • Scheduled → Sending (the time arrives), In review, Canceled, Failed, or Draft (you unschedule it, or EmailFig sends it back after a billing problem or a schedule left stuck too long).
  • In review → Sending (approved), Canceled (you cancel), Failed (rejected).
  • Sending → Paused (you pause), Canceled (you cancel), Sent (the send finishes).
  • Paused → Sending (you resume), Canceled (you cancel), Sent (the last recipients finished while it sat paused).
  • Failed → Draft (you revise it).
  • Sent and Canceled are final: no campaign leaves either.

Where to go next