Why you shouldn't send to purchased lists
A bought or scraped list bounces and gets spam complaints, can get your sending paused, and breaks our acceptable use policy.
A purchased, rented or scraped list is full of people who never asked to hear from you. Many of the addresses are old or don’t exist, and the people who do get your email often mark it as spam. Sending to one makes inbox providers trust your mail less, and it breaks EmailFig’s acceptable use policy.
What happens if you send to one
- Bounces and spam complaints climb. The Sending health card on your dashboard shows it, and inbox providers start putting your mail in spam. See Soft vs hard bounces.
- Your sending can be paused. Your campaigns and automations stop while our team takes a look, and we email you if that happens.
- Your account can be suspended. Sending to people who didn’t opt in breaks the acceptable use policy. See My account was suspended and Is my content allowed?
Who you can email
People who gave you their address and agreed to hear from you: they signed up on your website or a form, opted in at checkout or an event, or subscribed to you at another email provider. Take care with a list you haven’t emailed in years, as many of those addresses will bounce now.
To grow a list the right way, see Contacts, lists, tags and segments: which to use and Import contacts from a CSV.