Choose your audience
Pick who a campaign goes to, leave people out, and see how many will receive it.
You choose who gets a campaign on the Audience card of the Setup step. EmailFig always leaves out anyone who is unsubscribed or on your suppression list, so you only need to think about who you want to reach.
The line at the bottom of the card, “~N people will receive this campaign”, is a live count of who will actually get it.
Pick who it goes to
Under Send to, choose one:
- All subscribers: everyone in this account who is subscribed and not suppressed.
- Tags and segments: pick any number of Tags and Segments. Matching any one of them is enough, and someone who matches two still gets one email.
- Custom rules: build a one-off rule for this campaign only, using tags, lists and more. It isn’t saved as a segment.
Leave people out
With Tags and segments, open Don’t send to and choose Exclude these tags or Exclude these segments. Anyone who matches an exclusion is left out, even if they also match what you picked above. With Custom rules, build the exclusion into the rules.
Set the subscription list
If your preference center offers topics, the card has a Subscription list setting. It tells EmailFig which topic the campaign belongs to, so people who opted out of that topic don’t get it. The hint under it shows the effect:
- An opt-out list: everyone above gets the campaign, except people who opted out of that list.
- An opt-in list: only people subscribed to that list get it. This narrows your audience.
Until you pick one, Review lists “Choose a subscription list”.
Opting out always wins: no tag or segment brings back someone who opted out of the campaign’s list.
If nobody’s selected
If you haven’t picked anyone, or your choice comes out to nobody once exclusions and suppressions apply, What’s left on the Review step tells you. See Why the Send button is disabled.