Customise the unsubscribe experience
Choose a one-click unsubscribe or a preference centre, pick the topics people can choose from, and decide whether to ask why they're leaving.
Go to Settings → Unsubscribes. Choose Simple or Preference center for the page people see when they click the unsubscribe link in your emails, pick which lists to offer as topics, and decide whether to ask for a reason. Then click Save changes. Preview shows you the page your subscribers get, with the buttons switched off.
The two options
Simple (the default): one page with one Unsubscribe button. The person is unsubscribed from everything you send.
Preference center: the person sees your topics as tickboxes, keeps the ones they want, and clicks Save preferences. Unticking everything, or clicking Unsubscribe from all, unsubscribes them completely. Someone who unsubscribed can come back here, tick topics and click Resubscribe to selected lists. Offering “fewer emails” as well as “no emails” often keeps people who would otherwise leave.
If someone is blocked because their address bounced or they marked your email as spam, the page just says “You won’t receive these emails.” with nothing to change. If you suppressed it yourself, it also asks them to contact you, since only you can remove that block. See Suppressions.
Whichever you choose, the unsubscribe button that Gmail, Yahoo and other inbox providers show next to your email always unsubscribes the person from everything. See Why are my emails going to spam?.
Choose your topics
The preference centre needs at least one topic. Under Topics, tick the lists to offer. Subscribers see each list’s name and description exactly as you wrote them, so give them names people will recognise. A list you don’t tick still works as normal; it’s only left out of the choices.
Once you have topics, each campaign can pick one as its Subscription list, and people who opted out of that topic won’t get it. See Create a list.
Ask for a reason
Ask for a reason, under Options, is on by default. It adds an optional question to the Simple unsubscribe page: Too many emails, I never signed up for this, Not relevant anymore, This is spam or Other, plus a comment box. Answering is optional and never holds up the unsubscribe. You’ll see the answers in your reports: see Why do people unsubscribe?
Your logo and colours
These pages use the logo and colours from Settings → Branding. See Branding and account settings.
Mailing address
Settings → Unsubscribes is also where you add your Mailing address. Anti-spam law requires a real postal address in every email, so you can’t send without one. Add the Mailing address merge tag to your footer to show it. See What every email must include.
Rules that always apply
- Unsubscribes take effect straight away, with no extra confirmation step.
- Every campaign needs an unsubscribe link.
- You can’t resubscribe someone. Only they can, through your preference centre or by signing up again and confirming by email.