Glossary

The words EmailFig uses in its own way, A to Z. Each one links to its full article.

Auto-upgrade: on a paid plan, moves you to the next plan up when your contacts outgrow the one you’re on. On by default. More

BYOS (“bring your own SES”): an account that sends through Amazon SES in your own AWS account instead of through EmailFig. Chosen at sign-up. More

Cleaned: a contact whose address doesn’t work. It hard-bounced, kept soft-bouncing, or you imported it as cleaned. Cleaned contacts aren’t emailed. More

Client account: an account an agency runs for a client, opened from the account switcher. More

Email allowance: how many campaign emails your plan can send each month. More

EmailFig line: the small “Sent with EmailFig” line at the bottom of your emails, and “Powered by EmailFig” on your hosted pages. A paid account can switch it off at Settings → Branding. More

Form: a signup form. There are three kinds: an Inline form on your own site, a Popup over it, or a Landing page we host for you. More

In review: a campaign held for a check before it sends. While it’s held, no other campaign on the account can send, but automations carry on. More

List: a group of contacts that people subscribe to. More

Pending: a contact who signed up to a double opt-in list but hasn’t clicked the confirmation link yet. More

Platform-wide: a badge on an address blocked for every EmailFig account after a permanent bounce. More

Preference center: an unsubscribe page where people choose which of your topics to keep. Set it up at Settings → Unsubscribes. More

Segment: a saved set of rules, like “has this tag and opened in the last 30 days”, that picks out matching contacts each time you use it. More

Sending domain: your own domain, verified with a few DNS records, that your campaigns send from. More

Sprout and Orchard: the free plan and the paid plan. More

Subscription list: the list a campaign belongs to. People who unsubscribed from it are left out. More

Suppression: an address that must never be emailed again, because of an unsubscribe, a spam complaint or a hard bounce. Re-importing it doesn’t undo it. More

Tag: a label on contacts that a campaign can target. More

Test send: one copy of a campaign sent to you, a teammate, or any address on a domain you’ve verified. More

Tracking domain: emfig.yourdomain.com, the address your links and open tracking run through. It’s one of the records you add for your sending domain. More

Unsubscribed: a contact who opted out. Only they can opt back in. More

Where to go next

• Send your first campaign
• Metrics defined