Create a popup

A popup is a signup form that opens over your website when a visitor does something you choose: stays a few seconds, scrolls down, heads for the exit, or clicks a link. You build it in the same builder as an inline form, with one extra tab for when it shows.

Create the popup

1. Go to Grow and click Create new.
2. Choose Popup.
3. Click the layout you want. You can change everything else later, but not the layout.

EmailFig saves the popup as a draft and opens the builder.

Build it

The Design and Behaviour tabs work the same as for an inline form: see Create an inline signup form. The Display tab decides when the popup appears:

• Show it when: after a number of seconds, after the visitor scrolls part of the way down, On exit intent (when the mouse heads off the page, on computers only), or On click (when a visitor clicks a link you point at the popup). Tick as many as you like; whichever happens first opens it.
• How often: how long before the same visitor sees it again, from Every visit to 365 days, and whether to Never show again after someone signs up.
• Where: All pages, Only the pages you list, or all pages Except them. Each line matches any page whose address contains it, so /blog/ also matches /blog/my-post. Below that, choose All devices, Desktop or Mobile.
• Closing: whether Clicking outside closes it, and whether to Show a close button.

The preview shows the popup as a plain form. The popup effect and the timing only work on your site.

Save and go live

Click Save, or Save & go live to start showing it. Then copy the code from the Publish tab and paste it once into your site’s <head> section. See Add a form to your website.

Only one popup opens at a time on a page. On Grow, a popup’s Views (30d) counts each time it opens, not each page visit.

Next steps

• Add a form to your website, including how to open a popup from a link
• Set what happens after signup