Why the Send button is disabled
Everything that has to be in place before a campaign sends, what each line under Review's "What's left" checklist means, and exactly how to clear it.
The Review step’s What’s left checklist shows everything still to do before a campaign can send, and each line links straight to its fix. Clear the last one and it turns into a single green line: “Ready to send — N people will receive this email.” This article explains each line.
The items fall into two groups: your account, which you set up once, and the campaign itself.
About your account
These five all show up as one line, “Your account isn’t ready to send yet →”, which points you at whichever one applies:
- Billing problem. Your payment failed, your subscription lapsed, or you’re over your plan’s contact limit. The link takes you to Plan & billing, where you can retry payment, update your card, or upgrade. See Why sending is blocked.
- Account suspended. There’s no self-serve fix here; email support@emailfig.com and a real person will help. See My account was suspended.
- Another campaign is already in review. Only one campaign can be in review at a time; approving or withdrawing that one clears the way for the rest. See Why one review blocks all my sending.
- An automation is in review. The same rule covers automations: a held automation holds your campaign sends too. See Why one review blocks all my sending.
- Your account is still being set up for sending. On a platform account this happens automatically around signup and clears on its own shortly; if it doesn’t, email support@emailfig.com. On a BYOS account, this is where your own Amazon SES connection is checked: it needs to be connected, provisioned, healthy, and out of the SES sandbox. Sort it at Settings → AWS. See Connecting your own Amazon SES account and Leave the SES sandbox: request production access.
About this campaign
- “Give this campaign a name”: go to Setup and fill in Name.
- “Choose a verified sending domain”: go to Setup and pick a domain, or add and verify one first.
- “Choose who receives this”: go to Setup’s Audience card and tick at least one list, or add a segment. See Choose your audience.
- “Fix the segment that no longer compiles”: the segment you picked points at a list, tag or campaign that’s since been deleted. Edit the segment, or choose a different one, on Setup.
- “Set a subject line”: go to Setup and fill in Subject.
- “Set a from email”: go to Setup and fill in From email.
- “Add content to this campaign”: go to Content and write or apply a template.
- “Add a mailing address in settings”: go to Settings → Unsubscribes and fill in Mailing address. See What every email must include.
- “Add
{{ unsubscribe_url }}to the footer”: your content is missing the unsubscribe merge tag. Add it back to the footer on Content. - “Add
{{ account.physical_address }}to the footer”: the same, for the mailing address tag. - “Choose an audience that has recipients”: you’ve picked a list or segment, but after exclusions, unsubscribes and suppressions it comes out to nobody. Pick a different list or segment on Setup. See Contact statuses explained and Suppressions: why an address can’t be re-added.
The one check this list doesn’t cover
None of the above looks at whether your content will pass review. Every campaign is screened for link safety and content after you click send, so a campaign can clear What’s left, start sending, and still end up in review or failed. See Is my content allowed?.