Why the Send button is disabled

CampaignsUpdated

What each item under What's left on the Review step means, and how to clear it.

Send or schedule… stays greyed out while anything is listed under What’s left on the Review step. Each item links straight to its fix. Clear the last one and you’ll see “Ready to send. ~N people will receive this email.”

Your account

Your account isn’t ready to send yet means one of these, and its link takes you to whichever applies:

Your own Amazon SES

If you send through your own Amazon SES, an AWS account that isn’t ready gets its own item, with an AWS settings link:

  • “Connect your AWS account in Settings → AWS before sending.” See Connect your own Amazon SES account.
  • “We’re still setting up SES in your AWS account. Check Settings → AWS.” Setup is still running in your AWS account. Wait for it to finish under Settings → AWS.
  • “Your AWS connection needs attention. See Settings → AWS.” Settings → AWS says what’s wrong and which button fixes it. See AWS connection health errors.
  • “Your AWS account is still in the SES sandbox, which only delivers to addresses you’ve verified. See Settings → AWS.” Ask Amazon for production access. See Leave the SES sandbox: request production access.

Setup

  • “Give this campaign a name”: fill in Name.
  • “Choose a verified sending domain”: your From email has to be on a domain you’ve verified. Change the address, or add and verify the domain.
  • “Set a from email” and “Set a subject line”: fill in From email and Subject. See Set the subject, preview text and sender.
  • “Choose who receives this”: pick an option under Send to. If you chose Tags and segments, pick at least one. See Choose your audience.
  • “Fix the audience. A tag or segment it names no longer exists”: something your audience used has been deleted. Pick a different tag or segment, or edit your rules.
  • “Choose a subscription list”: your preference center offers topics, so each campaign has to say which one it belongs to. Pick one under Subscription list.
  • “Choose an audience that has recipients”: once unsubscribed and suppressed contacts are left out, your audience comes to nobody. Widen it. See Contact statuses explained.

Content

  • “Add content to this campaign”: the email is empty. Write it on the Content step.
  • “Add {{ unsubscribe_url }} to the footer” and “Add {{ account.physical_address }} to the footer”: put the missing merge tag back. See What every email must include.
  • “Add a mailing address in settings”: go to Settings → Unsubscribes and fill in Mailing address.
  • “Fix the merge tag that stops this rendering” or “Fix the merge tag that breaks when this is built”: a merge tag is mistyped or unfinished, often missing its closing }}. See Merge tags: personalise with contact data.
  • “Trim this email: it is too large to send”: the email is over 1 MB. Remove some content, or host large images elsewhere and link to them.
  • “Fix the image address that can’t be loaded”: an image points to a web address that can’t be reached. Host it somewhere public and use that address.

Your monthly allowance

“This campaign needs N emails. You have M left this month” means the campaign is bigger than what’s left of your monthly email allowance. Send now is unavailable, but Send or schedule… still opens, so you can schedule the campaign for after your allowance resets, or upgrade your plan. See Your monthly email allowance.

“Worth a look first”

Items under Worth a look first don’t stop the send. They flag things a reader would notice, like a merge tag that will come out blank, a link that goes nowhere, or an image with no alt text (the description shown when images don’t load). Fix them if you can.

After you click send

A clear checklist means the campaign is ready, but it can still be held for review after you send it. See My campaign is “in review” and Is my content allowed?.

Where to go next

See the composer in EmailFig →