Warm up a new sending domain

Sending domains & deliverabilityUpdated

A newly verified domain has no track record yet. Build one by starting with your most engaged contacts and raising volume gradually.

A newly verified domain has no history with inbox providers yet, so start small and build up.

  1. Send your first campaigns to your most engaged contacts, not your whole list. People who open and click give inbox providers a good first impression. The Engaged (30d) segment starter is a quick way to pick them out. See Build a segment with the rule builder.
  2. Send to more people a step at a time over your first several sends. There’s no fixed schedule. Each good send builds a little trust for the next, bigger one.
  3. Check your sending health after every send. The Sending health card on your dashboard shows your bounce and complaint rates. If either starts climbing, stop growing your sends until you’ve found out why. See Read your dashboard.

Moving from another provider? See Switching to EmailFig from another provider.

See deliverability in EmailFig →