Warm up a new sending domain
A freshly verified domain has no track record yet. Build one up by starting with your most engaged contacts and raising volume gradually.
A domain that’s just verified has no history with mailbox providers yet, so start small and build up. EmailFig doesn’t ramp a new domain’s send rate for you, so this part is yours to pace.
Start small and engaged, then grow
- Send your first campaigns to your most engaged contacts, not your whole list at once. A segment like “recently active” gives providers a group genuinely likely to open and click. See Build a segment with the rule builder, which includes a ready-made “Engaged” starter.
- Raise your volume gradually over your first several sends. There’s no fixed schedule: each send builds a little positive history before the next asks providers to trust you with more.
- Watch your sending health after every send. See Your deliverability health badge. A bounce or complaint rate creeping up early is worth a pause.
Separately from warm-up, EmailFig reviews some campaigns before they send. See My campaign is “in review”.
Warming up is only about how a new domain looks to receiving servers. Your account’s overall send rate and Amazon SES setup aren’t reset by a new domain.
If you’re moving from another provider, see Switching to EmailFig from another provider.