Why are my emails going to spam?
A short checklist of the most common causes, in the order most likely to explain it.
This is usually fixable. Inbox providers don’t say why they filter a message, so work down this checklist in order. Most cases come down to list quality or sending too much too soon from a new domain.
1. Your sending health
Look at the Sending health card on your dashboard. Anything other than Healthy means too many of your emails are bouncing (being rejected) or being marked as spam. See Read your dashboard.
2. Your list quality
Emailing people who never signed up, or who signed up long ago and have forgotten you, leads to bounces and spam reports. A bought or scraped list is very likely the cause: see Why you shouldn’t send to purchased lists. If your list has a lot of long-inactive contacts, see Clean your list of inactive contacts.
3. Sending volume from a new domain
A new domain has no track record yet, and a sudden large send from it looks suspicious. See Warm up a new sending domain.
4. Your bounce and complaint history
A run of bounces or spam reports tells inbox providers something is off with your list. See Soft vs hard bounces.
5. Your content
Content matters less than the points above, but heavy sales language, a wall of links, or a from name people don’t recognise can all add up. See What every email must include.
6. Gmail and Yahoo rules
Gmail and Yahoo require bulk senders to authenticate their email, offer one-click unsubscribe and keep spam complaints low. EmailFig handles the first two once your domain shows Verified, with nothing to turn on. Keeping complaints low is down to you: the Sending health card tracks it (see Read your dashboard), and emailing only people who asked to hear from you keeps it low (see Why you shouldn’t send to purchased lists). Google and Yahoo set the exact limits and can change them, so check their own guidelines for the current numbers.
What EmailFig already handles
Your domain can’t send until its DNS records are verified, and every campaign and automation email includes a one-click unsubscribe. That rules out the most common technical causes, though each inbox provider still makes the final call.
Still landing in spam after all this? Email contact@emailfig.com with an example (which recipient, roughly when) and a real person will help look into it.