Why are my emails going to spam?
A short checklist of the most common causes, in the order most likely to explain it.
This is usually fixable, and rarely down to one thing. Mailbox providers don’t say why they filter a message, so work down this checklist in order. Authentication and list quality explain most cases.
1. Your sending domain is verified
Confirm it shows Verified, not Pending or Failed. An unverified domain can send with broken authentication. See Domain verification statuses, and My domain went back to pending if it was working before.
2. Your sending health
Open your dashboard’s Sending health card. Anything other than Healthy means your bounce or complaint rate has crossed a line receiving providers watch closely. See Your deliverability health badge.
3. Your list quality
Mail to addresses that never opted in, or that have gone stale, drives up bounces and complaints. A purchased, scraped or heavily aggregated list is very likely the root cause: see Why you shouldn’t send to purchased lists. For a mix of engaged and long-inactive contacts, consider cleaning your list of inactive contacts.
4. Your bounce and complaint history
A run of hard bounces or complaints tells mailbox providers your list quality or targeting is off. See Soft bounces vs hard bounces.
5. Sending volume from a new domain
A freshly verified domain has no reputation yet, and a sudden large volume from it draws suspicion. See Warm up a new sending domain.
6. Your content
It matters less than authentication and list quality, but heavy spam-trigger language, a wall of links, or a From name that mismatches your sending domain can all contribute. See What every email must include.
7. Gmail and Yahoo bulk sender requirements
If most affected recipients are on Gmail or Yahoo, check Meet Gmail and Yahoo bulk sender requirements: both enforce authentication and one-click unsubscribe more strictly.
What EmailFig already handles for you
EmailFig generates and requires DKIM, MAIL FROM SPF/MX and DMARC on every sending domain, puts one-click unsubscribe (RFC 8058) on every campaign, and keeps each account’s sending reputation separate (see How we protect shared sending reputation). That takes the most common self-inflicted causes off the table, though each receiving provider decides the inbox in the end.
If you’ve worked through this list and mail is still landing in spam, email support@emailfig.com with a specific example (which recipient, roughly when) and we’ll help investigate.