Is my content allowed?
What you can send through EmailFig, and what happens if a campaign is held, refused or your account is suspended.
If you’re emailing people who asked to hear from you, and your email isn’t in one of the categories below, the answer is yes. Our checks will rarely get in your way. The full rules are in the Acceptable Use Policy; this page is the short version.
Send only to people who asked
For every contact, you should be able to say how they got on your list. A checkout, a signup form, a signed contract or an existing business relationship all count. You may not:
- import a purchased, rented, harvested or scraped list, even if every address on it is real;
- import from a co-registration or lead-generation source where people didn’t clearly agree to hear from you;
- use EmailFig to test whether a set of addresses is valid or active.
Opt-outs are honoured on every send, and re-importing someone who unsubscribed doesn’t bring them back. See Suppressions: why an address can’t be re-added.
Content that isn’t allowed
- Phishing, malware, or anything designed to compromise someone’s account, device or money
- Misleading subject lines, sender names or claims: the “from” people see must be who’s really sending
- Illegal goods or services, or content that infringes someone else’s intellectual property
- Hate speech, harassment, or anything that threatens or incites harm
- Multi-level marketing, “get rich quick” or cryptocurrency schemes built around recruiting rather than a real product
- Adult content, unless the list specifically signed up for it
Every email also needs a working unsubscribe link and your postal address. See What every email must include.
What you’ll see when you send
Nothing unusual. Almost every campaign goes straight to Sending.
In review. Now and then a campaign is held for a check before it sends. We email you when that happens, and once it’s approved it sends on its own. While it’s held you can’t send or schedule another campaign, but your automations keep running. See My campaign is “in review”.
This campaign couldn’t be sent. The campaign is marked Failed, with a reason on its page and a Revise button that turns it back into a draft so you can change it and try again. We email you too. See Revise a failed campaign.
Your account is suspended. This is kept for clear breaches of the rules. All sending stops, including signup confirmation emails, and scheduled or in-progress campaigns are cancelled. Your contacts, lists and other data stay as they are. See My account was suspended.
The reasons we give are kept general. To question a decision, email contact@emailfig.com with your account’s email address and the campaign’s name.
Not sure? Ask first
Email contact@emailfig.com and describe what you plan to send and how your contacts signed up. A real person will reply, and it’s quicker than finding out after a hold.