Why engagement rules only look back 90 days
Engagement rules stop at 90 days because that's as far back as EmailFig keeps open and click history.
Engagement rules stop at 90 days because that’s as far back as EmailFig keeps open and click history for each contact. The contact’s activity timeline and your dashboard charts stop there too, and the day box won’t take a bigger number.
This applies to the Opened, Clicked and Received rules, the ones scoped to a number of days. Subscribed date rules aren’t affected: that’s a value stored on the contact, so you can ask about a signup from any point in the past.
What the limit means in practice
- “Hasn’t opened anything in 90 days” is the widest inactivity question you can ask. It’s the Cold (90d) starter, and there’s nothing wider.
- Someone who last opened 18 months ago and someone who last opened 4 months ago look identical to a segment. Both read as “no opens in the window”.
- Judge engagement against your own cadence. If you send monthly, 90 days is three emails of silence, a fair signal. If you send twice a year, it’s noise.
- Use tags for anything you need to remember longer. A tag has no expiry. If “bought something in 2024” matters to your targeting, tag it. See Use tags to label contacts.
- Export before you clean. If you want a record of who was inactive when, export the segment before deleting anyone.